Airline Mergers & Branding

When two airlines merge together, I am always interested to see how & if the branding is combined.  Often one airline's identity is wiped away as the stronger takes over. In some cases both logos are combined or a whole new one is created.

United Airlines & Continental Airlines: Used the strong name of United with the strong brand of Continental.

 When the branding was released, I was annoyed. You mean that's what these brilliant minds came up with? All they did was take Continental Airlines' logo and replace the name with United!!

Then I came to the conclusion that in a merger.....it was actually really brilliant.  Both airlines' customers need to get used to the idea of the merged product.  You really can't just create something brand new right away- you have to ease loyal customers into these changes.  Over time, after people are used to there being no more Continental Airlines........they can think about another branding scheme.

Maybe they'll add a color other than the obvious Navy Blue......Is anyone else sick of that color scheme?

Next topic.....Airline Logos A-Z!